Walmart can obtain cooperation from manufacturers in terms of product specifications, price levels, and promotional support, given its position as the world's largest retailer. Walmart plays the important role in a(n)

Question

Quizplus · Accepted Answer

Walmart's ability to obtain cooperation from manufacturers in terms of product specifications, price levels, and promotional support is indicative of an administered system of distribution, specifically an administered vertical marketing system. In this system, a dominant channel member, like Walmart, coordinates with other members of the distribution channel, such as manufacturers, to achieve efficiencies and enhance the overall value proposition offered to end consumers.

Walmart Can Obtain Cooperation from Manufacturers in Terms of Product