$$\begin{array} { | l c c c c | }
\hline \text { Brand } & { \text { Dollar Sales Market Share } } &&{ \text { Unit Volume Market Share } } \
\hline \text { Red Bull } & \mathbf { 2 0 1 0 } & \mathbf { 2 0 0 9 } & \mathbf { 2 0 1 0 } & \mathbf { 2 0 0 9 } \
\hline \text { Monster } & 18 & 37 \% & 33 \% & 33 \% \
\hline \text { Rockstar } & 7 & 17 & 19 & 18 \
\hline \begin{array} { l }
\text { Other } \
\text { Brands }
\end{array} & \frac { 37 } { 100 \% } & \frac { 38 } { 100 \% } & \frac { 40 } { 100 \% } & \frac { 40 } { 100 \% } \
\hline
\end{array}$$
-As the brand manager for Red Bull, what would you conclude from the information provided in the Price Premium Marketing Dashboard above?

Question

$$\begin{array} { | l c c c c | } 
\hline \text { Brand } & { \text { Dollar Sales Market Share } } &&{ \text { Unit Volume Market Share } } \
\hline \text { Red Bull } & \mathbf { 2 0 1 0 } & \mathbf { 2 0 0 9 } & \mathbf { 2 0 1 0 } & \mathbf { 2 0 0 9 } \
\hline \text { Monster } & 18 & 37 \% & 33 \% & 33 \% \
\hline \text { Rockstar } & 7 & 17 & 19 & 18 \
\hline \begin{array} { l } 
\text { Other } \
\text { Brands }
\end{array} & \frac { 37 } { 100 \% } & \frac { 38 } { 100 \% } & \frac { 40 } { 100 \% } & \frac { 40 } { 100 \% } \
\hline
\end{array}$$
-As the brand manager for Red Bull, what would you conclude from the information provided in the Price Premium Marketing Dashboard above?

Quizplus · Accepted Answer

Red Bull has a higher dollar sales market share than Monster, which indicates that Red Bull has a price premium relative to Monster.

-As the Brand Manager for Red Bull, What Would You