Multiple Choice
Loss-leader pricing refers to
A) a pricing method where the price the seller charges is below its customary price to attract customers.
B) setting a low initial price and gradually but consistently increasing that price so as not to antagonize the consumer.
C) deliberately selling a product below its customary price, not to increase sales, but to attract customers' attention in hopes that they will buy other products as well.
D) a method of pricing based on a product's tradition, standardized channel of distribution, or other competitive factors.
E) pricing a product between 8 and 10 percent lower than nationally branded competitive products.
Correct Answer:
Verified
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