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-The Price Premium Marketing Dashboard Above Shows the Dollar and
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Question 179

Multiple Choice

 Brand  Dollar Sales Market Share  Unit Volume Market Share  Red Bull 2010200920102009 Monster 1837%33%33% Rockstar 7171918 Other  Brands 37100%38100%40100%40100%\begin{array} { | l c c c c | } \hline \text { Brand } & { \text { Dollar Sales Market Share } } &&{ \text { Unit Volume Market Share } } \\\hline \text { Red Bull } & \mathbf { 2 0 1 0 } & \mathbf { 2 0 0 9 } & \mathbf { 2 0 1 0 } & \mathbf { 2 0 0 9 } \\\hline \text { Monster } & 18 & 37 \% & 33 \% & 33 \% \\\hline \text { Rockstar } & 7 & 17 & 19 & 18 \\\hline \begin{array} { l } \text { Other } \\\text { Brands }\end{array} & \frac { 37 } { 100 \% } & \frac { 38 } { 100 \% } & \frac { 40 } { 100 \% } & \frac { 40 } { 100 \% } \\\hline\end{array}
-The Price Premium Marketing Dashboard above shows the dollar and unit market shares for selected energy drinks. What is the price premium for Red Bull in 2010?


A) -12.5%
B) -7.5%
C) -5.3%
D) 0%
E) 15.2%

Correct Answer:

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