Which of the following statements regarding a market share pricing objective is most accurate?
A) A market share objective is often difficult for product managers since stockholders are looking for immediate dividends (return of profits) .
B) Although increased market share is a primary goal of some firms, others see it as a means to other ends, such as increased sales or profits.
C) Selecting market share as a pricing objective is particularly effective if industry sales are rising.
D) An advantage of market share as a pricing objective is that it is particularly insensitive to competitors' actions.
E) Ironically, a market share objective is realized by raising prices in order to increase consumer confidence during the decline stage of a product's life cycle
Correct Answer:
Verified
Q61: The ratio of the firm's sales revenues
Q63: Three different objectives relate to a firm's
Q72: A target return profit objective implies that
Q78: Given that a firm's profit is high
Q83: Which of the following statements is most
Q108: Netflix used to charge $14.99 per month
Q274: Managing for long-run profits as a pricing
Q276: A negative aspect of selecting unit volume
Q279: For years, a local had customers lining
Q282: Which of the following statements about the
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents