For years, a local had customers lining up around the building for breakfast. When the city announced that it was building an off ramp from the highway that would conceivably double his customer traffic, the proprietor was delighted. Having had so much success in previous years, he felt certain his savings could hold him over through the three-month construction. Unfortunately, construction delays continued for an additional six months and the work still continued. The owner's best pricing objective at this point would most likely be __________.

Question

Quizplus · Accepted Answer

The owner's main concern at this point would be survival, as the construction delays have likely resulted in a significant loss of income and potentially put the business in financial jeopardy. The focus would be on maintaining enough sales to keep the business afloat during this difficult period. Other objectives, such as profit and market share, would be secondary. Unit volume and social responsibility may also be important, but survival would be the primary goal.

For Years, a Local Had Customers Lining Up Around the Building