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Since Gatorade Thirst Quencher Was Concocted in 1965, Its Marketers

Question 6

Multiple Choice

Since Gatorade Thirst Quencher was concocted in 1965, its marketers have introduced Gatorade Xtremo in 2002, Gatorade AM in 2007, and the Gatorade G Series in 2010, to name a few. These introductions are examples of __________.


A) brand extensions
B) subbranding
C) primary demand
D) product line extensions
E) a product class

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