Under the concept of the diffusion of innovation, consumers who are leaders in social setting, and have slightly above average education are called __________ product adopters.

Question

Quizplus · Accepted Answer

According to the diffusion of innovation theory, early adopters are the consumers who are leaders in social settings and have slightly above average education. They are willing to try new products and are opinion leaders who influence others in their social circles. Innovators are the first to adopt a new product, while the early majority, late majority, and laggards follow after the early adopters.

Under the Concept of the Diffusion of Innovation, Consumers Who