There are several reasons why a consumer would be reluctant to adopt a new product, including a risk barrier, which occurs when __________.

Question

Quizplus · Accepted Answer

A risk barrier occurs when there are fears associated with the product, whether they are physical (safety concerns), economic (financial risks), or social (fear of social stigma or embarrassment). These fears create a barrier for consumers to adopt the new product. Choices A, C, D, and E are also factors that can contribute to reluctance to adopt a new product, but they do not specifically refer to a risk barrier.

There Are Several Reasons Why a Consumer Would Be Reluctant