All of the following marketing actions can be used by a firm to counteract barriers to product adoption EXCEPT:

Question

Quizplus · Accepted Answer

Targeting new consumers may not necessarily counteract barriers to product adoption, as the issue may lie with the product itself or with existing consumers' perceptions of the product. The other options all directly address potential barriers to adoption by giving consumers more information, experience, or confidence in the product.

All of the Following Marketing Actions Can Be Used by a Firm