Question 1

Which of the following quotes from a new product adopter would signal the need for a firm to counteract a psychological barrier?

Accepted Answer

The statement "But it might make me fat" suggests a psychological barrier, specifically concern about the product's potential negative impact on the adopter's self-image. A firm would need to counteract this barrier by emphasizing the product's health benefits or low calorie content.

Question 2

Which of the following quotes from a new product adopter would signal the need for a firm to counteract a risk barrier?

Accepted Answer

The concern about not being able to make the monthly payments signals that the potential adopter is worried about the financial risk associated with the product. The firm needs to counteract this barrier by offering financing options or assuring the customer that the product is worth the investment.

Question 3

All of the following marketing actions can be used by a firm to counteract barriers to product adoption EXCEPT:

Accepted Answer

Targeting new consumers may not necessarily counteract barriers to product adoption, as the issue may lie with the product itself or with existing consumers' perceptions of the product. The other options all directly address potential barriers to adoption by giving consumers more information, experience, or confidence in the product.

Question 4

All of the following are responsibilities of a product or brand manager EXCEPT:

Accepted Answer

Developing and implementing strategies at the corporate level is usually a responsibility of higher-level executives, such as the CEO or Vice President. Product or brand managers are typically responsible for the tactical aspects of managing a specific product or brand within the larger corporate strategy.

Question 5

One of the most popular means to gain consumer trial is through

Accepted Answer

Free samples are a widely used means to gain consumer trial as it allows potential customers to try the product without any risk or investment. This method can showcase the benefits and features of the product leading to a higher likelihood of purchase in the future.

Question 6

Warranties,money-back guarantees,extensive usage instructions,demonstrations,and free samples are all ways in which companies __________.

Accepted Answer

The various tactics mentioned, such as warranties and free samples, are all designed to overcome barriers to adoption, such as risk aversion or uncertainty about the product's value. By offering these features, companies hope to encourage early adopters and convince laggards to try the product. These tactics can be particularly effective in the introductory stage of a product's life cycle, when companies are trying to build awareness and traction for the product. They may not directly recoup research and development costs, but they can lead to increased sales and revenue over the longer term.

Question 7

A manufacturer of a new all-natural-ingredient shampoo and conditioner puts free samples of the product in Sunday newspapers to __________.

Accepted Answer

The purpose of offering free samples in Sunday newspapers is to encourage product trial and adoption among potential customers. This strategy is a common tactic used in the introduction stage of the product life cycle to increase awareness and generate interest in the new product.

Question 8

There are several reasons why a consumer would be reluctant to purchase a new product.For example,a consumer might be reluctant to adopt a new product because of a psychological barrier,which occurs when __________.

Accepted Answer

The answer of There are several reasons why a consumer...

Question 9

Seventy-one percent of consumers consider __________ to be the best way to evaluate a new product.

Accepted Answer

Free samples allow consumers to try the product for themselves and form their own opinions, making it the most effective way to evaluate a new product according to consumers. Demonstrations and celebrity endorsements can be persuasive but do not provide direct experience with the product, while press releases and product diffusion may not reach consumers directly.

Question 10

Imagine that Post Cereal introduces a cereal bar-Trail Mix Crunch-just like the ones Kellogg's and General Mills already have on the market.Post has decided to promote the bars using ads without coupons and to price the bars at about the same price as these other brands.Post Cereal Trail Mix Crunch cereal bars will also be distributed to the same stores as the products from Kellogg's and General Mills' bars.Which of the following barriers to new product adoption will most likely prevent the Post Cereal Trail Mix Crunch cereal bars from being a successful product?

Accepted Answer

The value barrier is likely to prevent adoption because the product does not offer a significant advantage or differentiation over existing products from Kellogg's and General Mills, making consumers less likely to switch.

Question 11

If a customer is reluctant to try a new product because she's afraid it might make her ill,the company is most likely facing a(n)__________ barrier.

Accepted Answer

The customer's fear of becoming ill suggests a concern about the risk involved in trying the new product, making the company face a risk barrier.

Question 12

A new exercise video contends that with one day of fasting and a one-hour period of intense cardiovascular exercise,the average individual can lose five pounds a week and be in peak health within six months of starting the program.__________ barriers could doom the new product to failure because the product's claims are not consistent with how consumers think and behave.

Accepted Answer

The answer of A new exercise video contends that with...

Question 13

There are several reasons why a consumer would be reluctant to adopt a new product.For example,a consumer might be reluctant to adopt a new product because of a risk barrier,which occurs when __________.

Accepted Answer

The risk barrier occurs when there are physical, economic, or social fears associated with adopting the new product. These fears may include concerns about the safety or effectiveness of the product, as well as worries about how the product will affect the consumer's social or economic status. This barrier can be difficult to overcome and may require significant marketing efforts to address consumer concerns.

Question 14

Warranties,money-back guarantees,extensive usage instructions,demonstrations,and free samples are all ways in which companies attempt to overcome barriers to product adoption during the __________ stage of a product's life cycle.

Accepted Answer

The introduction stage of a product's life cycle is when companies attempt to overcome barriers to product adoption. During this stage, there would be a need to create awareness and build interest in the product, hence, companies use warranties, money-back guarantees, extensive usage instructions, demonstrations, and free samples to encourage customers to try their product.

Question 15

Free samples are one of the most popular means to gain consumer trial.In fact,most consumers consider a sample to __________.

Accepted Answer

Free samples are an effective way to give consumers a chance to try a new product without risking their money on a product they may not like or find useful. Many consumers consider a sample to be the best way to evaluate a new product, allowing them to experience its benefits and see if it is right for them before committing to a purchase.

Question 16

Which of the following quotes from a new product adopter would signal the need for a firm to counteract a value barrier?

Accepted Answer

The answer of Which of the following quotes from a...

Question 17

Consumer packaged goods firms like General Mills and PepsiCo and as well as industrial firms such as Intel and Hewlett-Packard employ a product manager to manage __________.

Accepted Answer

Product managers are typically responsible for managing a specific family of products or brands, ensuring they meet market needs and align with the company's strategic goals.

Question 18

There are several factors why a consumer would be reluctant to adopt a new product.For example,a consumer might be reluctant to adopt a new product because of a value barrier,which occurs when __________.

Accepted Answer

A value barrier occurs when consumers perceive that there is no incentive or added value in switching to a new product, making them reluctant to change from their current habits or products.

Question 19

A product manager is sometimes called a __________.

Accepted Answer

The answer of A product manager is sometimes called a...

Question 20

There are several reasons why a consumer would be reluctant to adopt a new product.For example,a consumer might be reluctant to adopt a new product because of a psychological barrier,which occurs when __________.

Accepted Answer