There are several reasons why a consumer would be reluctant to adopt a new product.For example,a consumer might be reluctant to adopt a new product because of a risk barrier,which occurs when __________.

Question

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The risk barrier occurs when there are physical, economic, or social fears associated with adopting the new product. These fears may include concerns about the safety or effectiveness of the product, as well as worries about how the product will affect the consumer's social or economic status. This barrier can be difficult to overcome and may require significant marketing efforts to address consumer concerns.

There Are Several Reasons Why a Consumer Would Be Reluctant