Fifty percent or more of American adults have not had their teeth checked by a dentist within the last five years. For these people, dental services would most likey be classified as a(n)
A)shopping product.
B)convenience product.
C)specialty product.
D)unsought product.
E)business product.

Question

Quizplus · Accepted Answer

An unsought product is a product that a consumer does not actively seek out or know about until they have a need for it, such as dental services. Since the majority of American adults have not had their teeth checked in the last five years, dental services are likely not a product they are actively seeking out or aware they need until they experience dental issues. Therefore, dental services are best classified as an unsought product.

Fifty Percent or More of American Adults Have Not Had