At the time of its introduction, which of the following products was the best example of a continuous innovation?
A)the first Apple iPhone
B)Atari, the first video game system
C)Sunsilk Silky Straight shampoo and conditioner with tip-targeting technology
D)Dragon Naturally Speaking voice-recognition software
E)Naturalpoint Trakir, which replaces the computer mouse by tracking head movements and then translating those head movements into cursor commands

Question

Quizplus · Accepted Answer

Continuous innovations are small improvements made to an existing product or service. Sunsilk Silky Straight shampoo and conditioner with tip-targeting technology is an example of a continuous innovation as it improved an existing product by adding a new feature. The other products listed are examples of discontinuous innovations, which involve the creation of entirely new products or services that significantly disrupt an industry or market.

At the Time of Its Introduction, Which of the Following