Which of the following new products is the best example of the LOWEST level of risk from the company's point of view?
A)adding Ball Park Beef Franks with Cheese to the Ball Park Franks line
B)moving from production of land-line telephones to smartphones
C)marketing the first Apple computer
D)changing the formula from Coca-Cola to New Coke and then back to Coca Cola Classic
E)offering online marketing classes rebranded under a new college name

Question

Quizplus · Accepted Answer

Adding a new flavor or variation to an existing product line carries the lowest risk for a company. It involves minimal investment and research and leverages existing distribution channels and customer base.

Which of the Following New Products Is the Best Example