A discontinuous innovation is a product that
A)disrupts consumers' normal routine but does not require totally new learning.
B)requires no new learning by consumers.
C)is not purchased by innovators and early adopters.
D)initiates obsolescence of a product class.
E)requires consumers to learn entirely new patterns of behavior and product usage

Question

Quizplus · Accepted Answer

A discontinuous innovation is a product that requires consumers to learn entirely new patterns of behavior and product usage. It is a major departure from existing products, services, and ways of doing things. It often creates new markets or industries and initially, it may not be appreciated by consumers. Examples include the introduction of the Internet, smartphones, and electric cars.

A Discontinuous Innovation Is a Product That