Mr. Clean is an antibacterial cleaning liquid for home use. If Proctor and Gamble (P&G), the manufacturer of Mr. Clean, added Mr. Clean Magic Eraser Bath Scrubber to the Mr. Clean product line, it would be seen by P&G as
A)a discontinuous innovation.
B)a new product from the company's perspective because it is a product line extension.
C)a high-risk product mix extension because it is new to the market.
D)new by the Federal Trade Commission for the usual one-year period.
E)not a new-product because it does not represent a different SKU.

Question

Quizplus · Accepted Answer

Adding a new product to an existing product line is considered a product line extension, as it builds upon the existing brand and customer base. It is not a discontinuous innovation, high-risk product mix extension, or subject to FTC regulation in this case. While it may not be a totally new SKU, it is still a new product offering within the Mr. Clean line.

Mr Clean Is an Antibacterial Cleaning Liquid for Home Use