From an organization's perspective regarding its new products and innovations, which of the following new-product strategies has the LOWEST level of risk?
A)a radical invention
B)a brand extension
C)a product line extension
D)a jump in innovation
E)a product refinancing

Question

Quizplus · Accepted Answer

A product line extension involves adding new products to an existing product line, which typically carries the lowest risk as it leverages the existing brand reputation and customer base.

From an Organization's Perspective Regarding Its New Products and Innovations