-Figure 9-5 above represents the seven stages of the new-product development process. Stage 6 is the __________ stage.
A)business analysis
B)screening and evaluation
C)market testing
D)commercialization
E)development

Question

-Figure 9-5 above represents the seven stages of the new-product development process. Stage 6 is the __________ stage.
A)business analysis 
B)screening and evaluation 
C)market testing 
D)commercialization 
E)development

Quizplus · Accepted Answer

Stage 6 in the new-product development process is the market testing stage, where the product and its marketing program are tested in realistic market settings.

-Figure 9-5 Above Represents the Seven Stages of the New-Product