Question 1

Describe the different ways to define a product as new.

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Question 2

Thirsty Dog! Thirsty Cat! Ad

-The Thirsty Dog! & Thirsty Cat! ad above shows an example of a product that failed in the marketplace. Identify and describe the reason(s) for this unique item's marketing-related product failure.

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Thirsty Dog! Thirsty Cat! Ad

-The Thirsty...

Question 3

How could a firm use a test market in its new-product process?

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Question 4

Identify and describe each stage in the new-product process in the correct order.

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Question 5

What are the eight marketing reasons for new-product failures?

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Question 6

Compare continuous, dynamically continuous, and discontinuous innovations. Provide the marketing strategy and an example of each.

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Question 7

Explain why NOT all products can use test markets.

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Question 8

What is idea generation in the new-product process? From where do forward thinking marketers get their ideas?

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Quiz 9: Developing New Products and Services