-Figure 8-7 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus with chosen market segments and product groupings. The next step is to develop a simple marketing action to reach a target market. Sending out coupons for 10 percent off all purchases between 2:00 p.m. and 4:30 p.m. during the winter quarter would target potential
A)dormitory customers.
B)night commuter customers.
C)between-meal snack customers.
D)after-dinner snack customers.
E)apartment customers.

Question

-Figure 8-7 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus with chosen market segments and product groupings. The next step is to develop a simple marketing action to reach a target market. Sending out coupons for 10 percent off all purchases between 2:00 p.m. and 4:30 p.m. during the winter quarter would target potential
A)dormitory customers. 
B)night commuter customers. 
C)between-meal snack customers. 
D)after-dinner snack customers. 
E)apartment customers.

Quizplus · Accepted Answer

The time frame of 2:00 p.m. to 4:30 p.m. is typically when people might look for a snack between meals, making it suitable for targeting between-meal snack customers.

-Figure 8-7 Above Shows the Market-Product Grid for a Wendy's