The primary purpose of a "sneak preview" of a film prior to its release is to

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The primary purpose of a sneak preview of a film prior to its release is to identify necessary changes prior to final editing. This is the time when filmmakers get feedback from test audiences about the film's pacing, plot, and characters, and they use this feedback to make any necessary changes to the film before it's released to the public. While performances and director/producer work may be evaluated during this process, the primary focus is on the final product and how it can be improved. Product placement and comparing the final film to the original screenplay are not the primary purposes of a sneak preview.

The Primary Purpose of a "Sneak Preview" of a Film