When Home Depot entered the Quebec market in Canada, two percent of people were aware of the retail chain. To determine advertising effectiveness during the first 18 months in Quebec, awareness research was done a second time. For this research, it was decided that if at least 50 percent of a 600-person sample of the population were aware of the Home Depot brand, it would continue its present advertising program. This is an example of a(n)

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This is an example of a measure of success, as it establishes a specific goal for the advertising program to achieve (50% awareness among a sample of the population) in order to determine its effectiveness.

When Home Depot Entered the Quebec Market in Canada, Two