Two key elements in deciding how to collect marketing data are __________ and __________.

Question

Quizplus · Accepted Answer

When deciding how to collect marketing data, it is important to consider both the concepts being studied (such as target audience or product performance) and the methods that will be used to gather data (such as surveys or focus groups). Therefore, the best choice is B, concepts and methods. Options A, C, D, and E do not accurately capture the key elements in deciding how to collect marketing data.

Two Key Elements in Deciding How to Collect Marketing Data