All of the following are examples of marketing outcome data EXCEPT:
A) customer phone calls.
B) repeat sales reports.
C) accounting records.
D) salespeople's call reports.
E) sales reports by geographic region.
Correct Answer:
Verified
Q86: Observing people and asking them questions are
Q88: Secondary data are the
A) facts and figures
Q92: Facts and figures that have already been
Q97: Published data from outside the organization are
Q99: Facts and figures that are newly collected
Q114: Figure 8-2B above shows that secondary data
Q115: Figure 8-2A above shows the two main
Q119: When a marketing researcher uses a collection
Q120: Secondary data can be divided into two
Q121: Information in online databases consist of two
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