-Figure 7-5 above shows how marketing researchers and managers use information technology to turn information into marketing actions. What does B represent?

Name: -Figure 7-5 above shows how marketing researchers and managers use information technology to turn information into marketing actions. What does B represent?
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B represents a data warehouse, which is a central repository for storing and managing data from various sources, allowing for analysis and decision-making in marketing.

-Figure 7-5 Above Shows How Marketing Researchers and Managers Use