Five trends in the past decade have significantly influenced the landscape of global marketing. One of them is
A)an increase in economic protectionism and a decline in free trade.
B)a more aggressive attitude towards initiating international tariffs and quota systems.
C)global competition among global companies for global customers.
D)a decrease in most countries' GDPs and a renewal of nationalism.
E)an increase in most countries' GDPs coupled with an increased degree of consumer ethnocentrism.

Question

Quizplus · Accepted Answer

The trend of global competition among global companies for global customers has significantly influenced the landscape of global marketing in the past decade. With the rise of globalization, companies are increasingly competing for customers not only in their home country but also in other countries around the world. This has led to increased investment in international marketing and the development of global marketing strategies to reach a wider audience. Other trends mentioned in the options, such as economic protectionism and nationalism, may have an impact on global marketing, but they are not as significant or widespread as global competition. The option E, an increase in most countries' GDPs coupled with an increased degree of consumer ethnocentrism, may affect the behavior of consumers, but it is less likely to directly influence the landscape of global marketing.

Five Trends in the Past Decade Have Significantly Influenced the Landscape