Five trends in the past decade have significantly influenced the landscape of global marketing. One of them is
A)the rise of economic integration and free trade among nations.
B)an increase in economic protectionism and a decline in free trade.
C)a more aggressive attitude towards initiating international tariffs and quota systems.
D)a decrease in most countries' GDPs and a renewal of nationalism.
E)an increase in most countries' GDPs coupled with an increased degree of consumer ethnocentrism.

Question

Quizplus · Accepted Answer

The rise of economic integration and free trade among nations has significantly influenced global marketing in the past decade, as it has facilitated the movement of goods, services, and capital across borders, leading to increased competition and opportunities for businesses to expand their reach into new markets.

B, C, and D are incorrect as they describe a decline in free trade, economic protectionism, and nationalist perspectives, which would restrict international commerce and limit opportunities for global marketing.

E is also incorrect as it describes an increase in consumer ethnocentrism, which may make it more challenging for businesses to penetrate certain markets, but it does not fundamentally alter the landscape of global marketing.

Five Trends in the Past Decade Have Significantly Influenced the Landscape