Five trends in the past decade have significantly influenced the landscape of global marketing. One of them is
A)an increase in most countries' GDPs coupled with an increased degree of consumer ethnocentrism.
B)a significant increase in economic protectionism and a decline in free trade.
C)a more aggressive attitude toward initiating international tariffs and quota systems.
D)a decrease in most countries' GDPs and a renewal of nationalism.
E)a decline in economic protectionism by individual countries.

Question

Quizplus · Accepted Answer

The trend of a decline in economic protectionism by individual countries has significantly influenced the landscape of global marketing in the past decade. With the growing importance of global trade and the increase in cross-border business activities, many countries have shown a willingness to open their economies and reduce trade barriers, thereby promoting international commerce and creating new opportunities for marketers. This trend has been driven by factors such as advancements in technology, the rise of e-commerce, the growing importance of services trade, and the increasing role of emerging markets in the global economy.

Five Trends in the Past Decade Have Significantly Influenced the Landscape