A global brand is a brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs. However, adaptations of global brands are made
A)only if required by government regulations in the host market.
B)only in its initial introduction into a market and only until the brand is recognized.
C)by domestic competitors causing brand confusion.
D)only when necessary to better connect the brand to consumers in different markets.
E)when there is a serious drop in market share

Question

Quizplus · Accepted Answer

Adaptations of global brands are made only when necessary to better connect the brand to consumers in different markets. This may include changes in packaging, messaging, or product formulation to better suit local tastes or cultural norms. However, the core brand values and messaging remain consistent across markets. Adaptations are not made only if required by government regulations or by domestic competitors causing brand confusion, and they are not only made in the initial introduction into a market. Global brands strive to maintain consistency across all markets in order to create a strong and recognizable brand identity.

A Global Brand Is a Brand Marketed Under the Same