Business marketing refers to
A) the marketing of goods to companies, governments, or ultimate consumers for use in the creation of goods and services.
B) the marketing of products to not-for-profit organizations at a reduced fee or nominal cost for use in the creation of goods and services that they can produce and market to others.
C) the marketing of goods and services to companies, governments, or not-for-profit organizations for use in the creation of products that they can produce and market to others.
D) the marketing of services in the area of intellectual property such as legal, financial, or creative consulting.
E) the marketing of an idea to create interest or generate goodwill, not just for an individual brand but also for an entire industry or product class.
Correct Answer:
Verified
Q3: Manufacturers,wholesalers,retailers,and government agencies that buy goods and
Q5: Which of the following represents an organizational
Q5: The size and number of JCPenney direct
Q6: Kim Nagele, senior sourcing manager at JCPenney,
Q6: Which of these statements regarding organizational buyers
Q7: According to the textbook, JCPenney buys paper
Q10: JCPenney looks at several capabilities when selecting
Q11: All of the following are organizational buyers
Q12: Which of the following organizational buyers purchases
Q13: The marketing of goods and services to
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