The group of people within an organization who participate in the buying process and share common goals, risks, and knowledge important to a purchase decision is referred to as the
A)gatekeeper.
B)buying center.
C)purchasing department.
D)procurement committee.
E)acquisition office

Question

Quizplus · Accepted Answer

The buying center is the group of people within an organization who participate in the buying process and share common goals, risks, and knowledge important to a purchase decision. This group typically includes individuals from multiple departments such as purchasing, finance, and operations. The other options, such as gatekeeper, procurement committee, purchasing department, and acquisition office, refer to specific roles or departments within an organization and do not encompass the broader group involved in the buying decision.

The Group of People Within an Organization Who Participate in the Buying