A buy class situation affects buying center tendencies in different ways. If the decision time is long, both new and present suppliers are considered, and the buying objective is a good solution, the buy class situation is most likely a
A)modified buy.
B)new buy.
C)straight rebuy.
D)make-buy.
E)standard buy.

Question

Quizplus · Accepted Answer

A "new buy" situation involves a longer decision time, consideration of both new and existing suppliers, and a focus on finding a good solution, as it typically involves purchasing a product or service for the first time.

A Buy Class Situation Affects Buying Center Tendencies in Different