Sanaa recently made partner at her law firm, and she is rewarding herself with the purchase of the new car. She told a coworker, "The Volvo has nine airbags but the Cadillac drives so smoothly." Sanaa is currently in which stage of the purchase decision process?

Question

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Sanaa is evaluating different alternatives and comparing their features. She has already recognized that she wants to purchase a new car and has likely already gathered information on different models, but she is now in the stage of evaluating and comparing the options.

Sanaa Recently Made Partner at Her Law Firm, and She