A consideration set refers to
A)the group of brands a consumer would consider acceptable from among all the brands in the product class of which he or she is aware.
B)the group of generic brands that a consumer would reluctantly consider acceptable.
C)the group of brands of which a consumer is aware.
D)all possible competitive product substitutes that may satisfy a consumer's needs regardless of the product class.
E)those product alternatives a consumer has considered, including those deemed unacceptable

Question

Quizplus · Accepted Answer

A consideration set refers to the group of brands a consumer would consider acceptable from among all the brands in the product class of which he or she is aware. It is a subset of the total brands a consumer is aware of and includes only those that are deemed acceptable or worthy of consideration.

A Consideration Set Refers to