-Figure 4-2 above shows the recent ratings from independent rating agencies for selected smartphone brands and models. A number of factors are listed, such as price, display, audio quality, and text messaging. These factors are the typical __________ for smartphones.
A)consideration sets
B)evaluative criteria
C)value propositions
D)quality considerations
E)core benefits

Question

-Figure 4-2 above shows the recent ratings from independent rating agencies for selected smartphone brands and models. A number of factors are listed, such as price, display, audio quality, and text messaging. These factors are the typical __________ for smartphones.
A)consideration sets 
B)evaluative criteria 
C)value propositions 
D)quality considerations 
E)core benefits

Quizplus · Accepted Answer

Evaluative criteria are the attributes or factors that consumers consider when assessing and comparing different products or brands, such as price, display, audio quality, and text messaging in the context of smartphones.

-Figure 4-2 Above Shows the Recent Ratings from Independent Rating