Which of the following is a reason that marketing to Hispanics has proven to be a challenge?
A)Hispanics don't consider advertising a credible source of product information.
B)Hispanics communities are spread across the entire country and therefore difficult to target.
C)The Hispanic subculture is diverse.
D)Hispanics prefer imports to American-made products; they tend to be ethnocentric in their product preferences.
E)Assimilation is valued and the Hispanic community finds cultural target marketing offensive

Question

Quizplus · Accepted Answer

Marketing to Hispanics has proven to be a challenge because the Hispanic subculture is diverse.

Which of the Following Is a Reason That Marketing to Hispanics