Which of the following statements about African American buying patterns is most accurate?
A)African Americans spend more on products for women and girls, especially in terms of clothing.
B)There are significant differences between the buying patterns of African Americans and Caucasians of similar socioeconomic status.
C)African Americans are not price conscious but are strongly motivated by quality and choice.
D)Adult African Americans spend half as much on online services than Caucasians.
E)When socioeconomic status differences between African Americans and Caucasians are removed, there are more similarities than points of difference

Question

Quizplus · Accepted Answer

Research has shown that when socioeconomic status differences between African Americans and Caucasians are removed, there are actually more similarities than differences in their buying patterns. This suggests that race is not the primary factor in determining buying behavior, but rather socioeconomic status plays a larger role.

Which of the Following Statements About African American Buying Patterns