The process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends is referred to as
A)significant trend analysis.
B)organizational scanning.
C)environmental scanning.
D)a SWOT analysis.
E)marketing intelligence.

Question

Quizplus · Accepted Answer

Environmental scanning is the process of gathering information about external events and analyzing them to identify potential trends that could impact the organization. It involves monitoring the external environment to identify opportunities and threats, and staying up-to-date on industry trends, consumer behaviors, and regulatory changes. This information is then used by organizations to make strategic decisions and adjust their operations accordingly.

The Process of Continually Acquiring Information on Events Occurring Outside