During its Drive to End Hunger campaign to help fight hunger among the nearly nine million older Americans,Quaker State donated 25 cents per bottle sold of five-quart specially-marked oil products to the AARP Foundation that works on this issue.This is an example of
A)philanthropic marketing.
B)cause marketing.
C)societal marketing.
D)public relations marketing.
E)transactional marketing.

Question

Quizplus · Accepted Answer

This is an example of cause marketing, as Quaker State is partnering with the AARP Foundation to address the issue of hunger among older Americans, and donating a portion of sales to support this cause.

During Its Drive to End Hunger Campaign to Help Fight