With the arrival of tablet devices, such as Apple's iPad in 2010, growth in the global PC industry has slowed considerably and sales are expected to be declining by 2016. Though Apple has slightly increased its global unit market share from 10 to 12 percent, the company should be concerned that this product is becoming a __________.

Question

Quizplus · Accepted Answer

The use of the word "concerned" implies a negative trend and the fact that sales are declining suggests it is not a star or cash cow product. A product that is becoming less profitable or losing market share is commonly referred to as a "dog" in the BCG matrix, thus the correct answer is E.

With the Arrival of Tablet Devices, Such as Apple's IPad