Apple launched the iPad in 2010, and unit sales reached an astonishing 40 percent market share in the tablet industry by 2013, leading both Samsung's Galaxy (18 percent) and Amazon's Kindle (4 percent). Global tablet unit sales are expected to more than double by 2016 as consumers continue to switch from desktops and laptop PCs. Currently, Apple's iPad SBU appears to be a __________.

Question

Quizplus · Accepted Answer

The iPad is a "star" because it has a high market share (40%) in a rapidly growing market (tablet industry expected to more than double by 2016).

Apple Launched the IPad in 2010, and Unit Sales Reached