TUMI brand briefcases are very expensive, high-end briefcases that are generally sold in specialty luggage shops. Which of the following groups of people would be the most likely target market for TUMI brand briefcases?
A)police officers
B)executives
C)construction workers
D)postal workers
E)students

Question

Quizplus · Accepted Answer

TUMI is a luxury brand and its expensive high-end briefcases are meant for professionals such as executives who have a higher disposable income and may be willing to invest in quality products to maintain their professional image. While police officers, construction workers, postal workers, and students may require briefcases, they are not the primary target market for such high-end luxury products.

TUMI Brand Briefcases Are Very Expensive, High-End Briefcases That Are