Which element of the marketing mix is demonstrated when Mars, Inc. has a sale on M&MS brand candies?
A)product
B)price
C)promotion
D)place
E)production

Question

Quizplus · Accepted Answer

Price is the element of the marketing mix that is demonstrated when there is a sale on a product. In this case, Mars, Inc. is reducing the price of M&Ms brand candies, which is a promotional tactic aimed at increasing sales. The other elements of the marketing mix include product, promotion, place, and people/processes/physical evidence (depending on the model used).

Which Element of the Marketing Mix Is Demonstrated When Mars