Utility refers to
A)the number of alternative uses or benefits that can be provided by a single product or service.
B)the adaptability of a marketing program to adjust to changes in the marketing environment.
C)the benefits or customer value received by users of the product.
D)the fixed costs associated with the production of a single unit of a product within a product line.
E)the variable costs associated with the production of a single unit of a product within a product line

Question

Quizplus · Accepted Answer

Utility refers to the benefits or customer value received by users of the product. It is the satisfaction or usefulness that a customer derives from a product, and it is a crucial aspect of the value proposition that drives customer demand. While the other options may relate to aspects of a product or marketing program, they do not directly relate to the concept of utility.

Utility Refers to