Research has shown that likability is less important than other credibility factors.

Question

Quizplus · Accepted Answer

Studies have found that perceived competence, trustworthiness, and expertise are more important credibility factors than likability, when it comes to forming judgments and making decisions about someone's message or qualifications. However, some studies suggest that likability can still play a role in initial impressions and social interactions.

Research Has Shown That Likability Is Less Important Than Other