According to Petty and Cacioppo,the first route to persuasion is referred to as the peripheral route and involves thought and integration of the message into the individual's previously existing cognitive structures.

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According to Petty and Cacioppo, the peripheral route to persuasion involves superficial cues such as attractiveness of the source or emotional appeals, and the central route involves deeper processing and integration of the message into existing cognitive structures.

According to Petty and Cacioppo,the First Route to Persuasion Is