The principle of scarcity suggests that people are harder to influence when they feel that they are obtaining a scarce resource.

Name: The principle of scarcity suggests that people are harder to influence when they feel that they are obtaining a scarce resource.
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The principle of scarcity actually suggests that people are more easily influenced or find something more desirable when they believe the resource is scarce or in limited supply.

The Principle of Scarcity Suggests That People Are Harder to Influence