People may be more motivated to appear moral,rather than to act morally,because to act morally may have a number of costs attached to it.

Question

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Research has shown that people may prioritize appearing moral over actually acting morally, as acting morally may come with costs such as social disapproval or personal sacrifice. Additionally, appearing moral can lead to social rewards such as praise and admiration, which can be motivating factors for some individuals.

People May Be More Motivated to Appear Moral,rather Than to Act