The Jury of Executive Opinion method of forecasting asks key executives of client firms what their intention is for the coming year with respect to purchasing.It tries to get them to specify exact amounts so that they can be added up to make the forecast.

Question

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The Jury of Executive Opinion method involves gathering insights and opinions from a group of executives or experts to make a forecast, but it does not specifically focus on asking client firms about their purchasing intentions or specifying exact amounts.

The Jury of Executive Opinion Method of Forecasting Asks Key